Since 1986 Moorland Self Drive has grown into a strong, traditional family business. Until 2018, their marketing consisted entirely of word of mouth and the same 33-year-old logo. We had the opportunity to refresh their brand and create a custom website to showcase the business, helping the company to establish a modern presence as it is handed over to the next generation.
Branding • Website • Photography
To avoid the complex interface of a traditional Wordpress or Magento system for managing vehicles, we designed and built a custom dashboard using our AMP Content Management System.
Managing vehicle listings is easy and streamlined due to the workflow being designed from the ground-up, saving the client valuable time and effort on a daily basis.
Even with a fully custom AMP content management system, the Moorland Self Drive website loads virtually instantly on all devices with a rare perfect 100 Google PageSpeed score. This leads to more conversions, improved SEO rankings and better customer satisfaction.
100 / 100
PageSpeed Score
< 300ms
Load Time
8 Week
Turnaround
Throughout the process, we consulted the client through choosing the right business name, logo, colour scheme and marketing strategy.
The business is growing quickly with a new custom vehicle division that doesn't fit under the Self Drive name, so we created the MSD Custom Commercials sub-brand to accomodate.
Over the course of a single afternoon we photographed the Moorland Self Drive garage, services and the current fleet of vehicles. We created a selection of 40 professional images that are used across social media, advertising, signage and the website.
